Professional Magicians helping Johnnie Walker Red Label Across the UK

This month our team of magicians are working with Johnnie Walker to promote their Red Label scotch across the UK. The team of magicians Dominic Reyes, Micheal Fairall and Ben Williams are be appearing across the UK performing magic, building a crowd, and helping to introduce Red Label to as a perfect party drink.

The perfect serve for Red Label scotch whisky is simple: Johnnie Walker with ginger ale, and a touch of lime juice. Plenty of ice, in a long glass makes Johnnie and Ginger a refreshing drink with a surprising flavour.

The magicians are drawing in a crowd in key areas across the country, performing magic and letting people try Johnnie and Ginger for themselves. Performing in top hat and tails, using exclusive Johnnie Walker playing cards, the magic includes a bespoke range of magic tricks specially designed to communicate the key message of 'a perfect serve'.